Finding the viral mallowmees squishmallows at target : lvl hard

@happinays_

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SoundTikTok sound · original sound - happinays_

View velocity

+35.8K views over 16.8d · ~2.1K/day · 15 observations

Promoted product

Squishmallows

Squishmallows debuted in 2017 and has since evolved into a lovable lifestyle brand for fans of all ages with over 3,000 unique styles to collect.

7 videos7 creators

Why it worked

The video taps into the popular trend of collecting Squishmallows and the relatable frustration of items being sold out, creating a sense of shared experience and excitement when the creator finally finds the sought-after toy.

Summary

The creator is on a hunt at Target for viral Squishmallows, which are often sold out. After searching and playfully throwing toys at her husband, she discovers a Squishmallow hidden on a shelf, expressing excitement and encouraging viewers to pursue their desires.

Structure

1Searching for Squishmallows at Target
2Playfully interacting with husband
3Discovering a hidden Squishmallow
4

Original caption

Sorry to whoever hid this at target but I found it #squishmallow #mallowmees #squishy #squishyhunt @target @Squishmallows

More from @happinays_

Product placement

Target (store) - appears, removing it would not change what happens in the video. Squishmallows (toy) - acts, the creator is searching for and finding them, removing it would change what happens in the video. Giggle Scope (toy brand) - appears, removing it would not change what happens in the video.

On-screen text

Finding the viral mallowmees squishmallows at target : lvl hard

Transcript

That's so funny. I was looking for the Mallowmees squishmallow squishy things because I've been looking for them so many times at Target, they're always sold out. And then I'm like, I'm telling my husband that I'm like, literally chucking like a bunch of these like toys at him. And then I was like, I found it. It's the squishy one. It's the squishmallow. So I literally was throwing them and then this appears right at the bottom. It's the squishy one. It's the squishmallow. Someone was hiding it. So I literally was throwing a bunch of these like this, literally chucking them. And then I found it. I found it. That's so cool. I can't believe we found one. It's the basic one. So I'm telling you right now, don't give up on your dreams, always throw things that your husband will be nice and you'll get and you'll get what you want in life. I promise.