@maxklymenko — 57x breakout

Loading video…

I can't go

@maxklymenko

9.8M followers · usually 479.9K views a post

Views

25.5M

Likes

2.9M

Comments

4.0K

23.2K

View velocity

+7.9M views over 29.2d · ~270.8K/day · 10 observations

Why it worked

The video likely performed well due to the compelling narrative of a woman in a wheelchair defying expectations and succeeding in a male-dominated sport like motorsports. The "guess my job" format creates intrigue and encourages viewer engagement.

Summary

A woman in a wheelchair is interviewed about her career as a race car driver. The interviewer guesses her profession, and she reveals she is the only female tetraplegic racing driver in the world.

Structure

1Introduction and initial question about the ladder
2Interviewer guesses the woman's job
3Discussion about her career and how she got into it
4Revelation that she is a tetraplegic race car driver
5Confirmation and celebration of the correct guess

Product placement

The video features a ladder-like structure that is part of a game or challenge. The woman is in a wheelchair, and the interviewer is trying to guess her profession. The "Career Ladder" title card and the subsequent reveal of her being a race car driver are the main focus.

On-screen text

I CAN'T GO BUT CAN I CAN I GO ON THE LADDER? DEFINITELY PLAY! YES, YOU CAN DEFINITELY PLAY. SORRY. OUR ACCESSIBILITY. NO NO! THIS WORKS. THIS WORKS EVEN BETTER. WHAT'S YOUR NAME? I'M MAX. MAX. YES OF COURSE. IS IT GOING TO BE EASY? NO. WHY NOT? BECAUSE IT'S UNCONVENTIONAL IN A WHEELCHAIR. YOUR JOB. WE'LL GUESS YOUR JOB IN TWO MINUTES. IF I FAIL. WHAT YOU DO. WELCOME TO THE CAREER LADDER. HOPED YOU DON'T HAVE TO HOLD YOUR BLADDER CAUSE IT'S CAREER LADDER HOW DID YOU COME ACROSS IT? I GOT INTO IT MAYBE IN MY LATE 20S. SO RECENTLY? VERY MUCH. THANK YOU VERY MUCH. I'M 43. OH REALLY? OKAY. YOU SAID NOT MANY PEOPLE SPECIFICALLY IT IS IT IT BECAUSE THE THERE IS SOME KIND OF A PROBLEM DUE TO THE NATURE OF THE JOB IS NOT IN THAT SENSE? A LOT OF PEOPLE THAT THEY CAN DO MY JOB WITH YOUR MIND? BUT THAT'S NOT THE PRIMARY OCCUPATION. IS IT A SPORT? IT IS. AND ARE YOU GOOD AT IT? YES. SOMETIMES. SOMETIMES. YOU'RE GOOD AT IT? SOMETIMES. LIKE INTERNATIONALLY OR? INTERNATIONALLY. BUT I AM RECOGNIZED. OKAY THAT'S COOL. YOU'RE A CELEBRITY? I WOULDN'T. BUT FOR PEOPLE THE SPORT WHAT'S UP? YES. IS IT AN OLYMPIC SPORT? NOPE. IF YOUR SPORT WHAT KIND OF FOOD? SPICY CURRY. BECAUSE IT'S DIFFICULT TO IS IT DANGEROUS? YES. RELATED TO F1? RELATED TO F1? YES. OKAY SO IT'S A MOTORSPORT. DO YOU RACE A CAR? I RACE A CAR. RACE CAR DRIVER? MAX GUESSES! LET'S GO! THAT'S VERY VERY COOL. THE ONLY FEMALE TETRAPLEIGIC IN THE WORLD RACING DRIVER. AND I ALSO WORK FOR THE FIA.