Why it worked
The video uses a popular format of guessing someone's job, which creates intrigue and keeps viewers engaged. The unexpected answer of a 14-year-old game designer, combined with the visual of the Roblox game, makes it shareable and interesting.
Summary
A 14-year-old game designer named Eric is interviewed on a 'Career Ladder' show. He reveals he has created a Roblox game called 'Make it Rhyme' where players must find rhymes before time runs out, and winners earn in-game currency for cosmetic items.