Loading video…
All breakouts
5.3Talking HeadHow-To hookLifestyle
Hook
In 15s Watch us build the bones of our flagship store
@theaccidentalzix
2.7K followers · usually 22.7K views a post
Views
105.5K
Likes
197
Comments
20
Shares
25
Why it worked
The video uses humor and relatable struggles of entrepreneurship to engage viewers, while also providing a clear update on the progress of a new store opening, creating anticipation.
Summary
The video shows the initial construction phase of a new flagship store, with workers assembling shelving units in a large, empty space. The creator humorously notes the difficulty of the task, especially in hot weather, and looks forward to the store's opening in August.
Structure
- 1Setting up store infrastructure
- 2Assembling shelving units
- 3Creator's commentary on the founder experience
- 4Looking forward to the store opening
Call to action
See you in August, Lake Forest
On-screen text
In 15s
Watch us
build the bones of
our flagship store
Nobody told me
'Founder' meant
assembling gondola
in 95°F.
Three weeks from now,
this parking lot fills up.
See you in August,
Lake Forest
Original caption
Opening August. If you’re in Orange County, come say hi. First 100 customers get a free tote (and a very enthusiastic tour from me). #retail #storeopening #lakeforest #orangecounty #buildinpublic
More from @theaccidentalzix
More breakout videos from this creator.
