PART 1 OPENING UP OUR VINTAGE STORE

@retrofit.mi

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Why it worked

The video taps into the satisfying process of transformation and the relatable struggle of starting a new business, creating anticipation for future parts of the store build-out.

Summary

This video documents the initial cleaning and preparation stages of opening a new vintage store. The creators focus on cleaning shelves and walls, highlighting the extensive work involved before the store can be fully set up.

Structure

1Introduction to the store opening project
2Cleaning shelves
3Cleaning walls with magic erasers
4Finalizing wall cleaning
5Call to action for part 2

Call to action

LIKE & FOLLOW FOR PART 2

On-screen text

PART 1 OPENING UP OUR VINTAGE STORE @ GREAT LAKES CROSSING AUBURN HILLS not even half way done 😭 LIKE & FOLLOW FOR PART 2

Transcript

This is part 1 of opening up our vintage store at Great Lakes Crossing. Step one is cleaning. And trust me, there's a ton of cleaning. I'm not joking when I say there's over 150 shelves in this space alone. So we dusted, wiped them all down, and stored them in our back room for now. Next up was the walls. Since we decided we weren't going to paint, we went at it with magic erasers, scrubbing away all the marks and scuffs that have been left over the years. After what felt like our 10th box of these things, we finally got the walls looking fresh again. Like and follow for part 2.

Original caption

From empty space ➡️ vintage store. Follow along as we build Retro Fit at Great Lakes Crossing. Part 1: the cleaning begins 🧼 #michigan #auburnhills #vintage #thrift #vintagestore