Promoted product
Makeup brush cleaning mat
Why it worked
The video likely worked due to its satisfying ASMR-style cleaning content, which appeals to a broad audience interested in organization and hygiene. The visual appeal of colorful items being cleaned and the meticulous process create a sense of order and calm.
Summary
The video shows a person cleaning a large collection of hair clips and then a large collection of makeup sponges. The cleaning process involves filling a bathtub with water and adding cleaning agents like baking soda, apple cider vinegar, and soap. The video then transitions to cleaning makeup brushes using a brush cleaning mat, a brush cleaning device, and various soaps and oils. Finally, the video shows the clean sponges being put into a dryer and the clean brushes being laid out to dry.
Structure
- 1Cleaning hair clips in a bathtub
- 2Cleaning makeup sponges in a bathtub
- 3Cleaning makeup brushes with a mat and device
- 4Drying sponges
- 5Laying out clean brushes
Product placement
Baking Soda (used for cleaning)
Great Value Apple Cider Vinegar (used for cleaning)
OUAI (product used for cleaning sponges)
Miss Dior (product used for cleaning sponges)
Chanel (product used for cleaning sponges)
Dawn (dish soap used for cleaning brushes)
Terra Delyssa Extra Virgin Olive Oil (used for cleaning brushes)
Makeup brush cleaning mat (used for cleaning brushes)
Makeup brush cleaner device (used for cleaning brushes)