POV: it's a sponge wash day

@5masmre

1.8M followers · usually 412.0K views a post

Views

1.9M

Likes

31.2K

Comments

312

Shares

1.3K

SoundTikTok sound · original sound - 5masmre

Promoted product

Garnier Micellar Cleansing Water

Explore top-rated hair care, hair styling, hair color & skin care products for both men and women by Garnier for your own custom hair and skin care routines.

2 videos2 creators

Why it worked

The video taps into the satisfying and visually appealing nature of cleaning and organizing beauty tools, which is a popular niche on TikTok. The ASMR aspect and the sheer volume of items being cleaned contribute to its watchability and shareability.

Summary

The video shows a person cleaning a large collection of makeup sponges and then a large collection of makeup brushes and hair tools. The cleaning process involves soaking them in a bathtub with soap and micellar water, and then scrubbing them with cleaning mats. Finally, the video shows the organized hair tools and makeup sponges in drawers.

Structure

1Washing makeup sponges
2Washing makeup brushes
3Washing hair tools

Original caption

ASMR Makeup Cleaning ❤💎✨ #asmr #cleaning #makeup #makeupclean #makeupcleaning

More from @5masmre

Product placement

Bobbi Brown (appears, removing it would not change what happens) Mario Badescu (appears, removing it would not change what happens) Chanel Chance (appears, removing it would not change what happens) Garnier Micellar Cleansing Water (acts, removing it would change what happens) SOAP (acts, removing it would change what happens) OUAI (appears, removing it would not change what happens) SWISSCO (appears, removing it would not change what happens) ELF COSMETICS (appears, removing it would not change what happens) COCO & EVE (acts, removing it would change what happens)