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36.6OtherDirect Question hookLifestyle
Hook
"Are you going for Spain or Argentina in the final?"
@delacerdarina93
98.6K followers · usually 550 views a post
Views
15.4K
Likes
723
Comments
10
Shares
56
Why it worked
The video leverages a popular meme format and a relatable sentiment (watching an event for a performer rather than the event itself) to create humor. The use of a well-known celebrity like Justin Bieber and the context of the World Cup likely contributed to its reach.
Summary
The video uses a meme format to humorously suggest that the creator would watch a soccer match if Justin Bieber were performing. It overlays text and an image of Justin Bieber onto a stadium scene with flags of Spain and Argentina.
Structure
- 1Question about World Cup final teams
- 2Image of Justin Bieber performing
- 3Text identifying the creator as Justin Bieber
- 4Humorous implication of watching for the performance
On-screen text
"Are you going for
Spain or Argentina
in the final?"
Me: Justin Bieber
Original caption
I ain’t never watched a game in my life 😂 but JB is performing, so consider me seated. 🤭#worldcup #justinbeiber #fifaworldcup #Meme #MemeCut
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