Why it worked
This video likely performed well due to its use of a popular and recognizable franchise (Twilight) combined with a relatable and humorous filter. The creator's expressive reactions to the filter add to the engagement.
Summary
A woman uses a TikTok filter that overlays images of Charlie Swan from the Twilight saga onto her head. The filter cycles through different images of the character as she makes various facial expressions.
Structure
- 1Woman appears with 'twilight' text overlay
- 2Charlie Swan images appear above her head
- 3Images cycle as she makes expressions
- 4Woman reacts with various facial expressions
Product placement
Twilight (movie franchise) - appears as a title card and character images. Removing it would change the context of the video. Charlie Swan (character) - appears as an image. Removing it would change the context of the video.