Watch Me Find Two Jellycats At This Goodwill bin

@foxandfound_co

20.4K followers · usually 9.4K views a post

Views

348.4K

Likes

4.8K

Comments

68

Shares

108

SoundTikTok sound · original sound - foxandfound_co

View velocity

+9.9K views over 6.5d · ~1.5K/day · 6 observations

Promoted product

Jellycat

Jellycat offers a variety of stuffed animals and plush toys, including themed collections and character designs.

23 videos15 creators

Why it worked

The video taps into the popular 'thrifting' and 'collectible hunting' trends, specifically focusing on a desirable brand (Jellycats) that many viewers would recognize and aspire to find. The 'treasure hunt' aspect, combined with the creator's enthusiasm and direct call to action for engagement, likely drove high watch time and interaction.

Summary

The creator searches through bins at a Goodwill outlet, looking for Jellycat plush toys. They find two Jellycats, a Halloween-themed one and a small green dinosaur, and show them off to the viewers.

Structure

1Searching through Goodwill bins
2Finding the first Jellycat (Halloween themed)
3Continuing to search
4

Original caption

My first Halloween jellycat and it’s new with tag!! How cool!! #jellycat #thrifting #thriftwithme #goodwillbins #goodwilloutlet

More from @foxandfound_co

Product placement

Jellycats: plush toys that ACT, as they are found and displayed. Removing the name would change what happens in the video. Goodwill: a thrift store that APPEARS as the location. Removing the name would not change what happens in the video.

Call to action

Comment What I Missed And What You Would Have Grabbed

On-screen text

Watch Me Find Two Jellycats At This Goodwill bin Comment What I Missed And What You Would Have Grabbed A Halloween Jellycat Cauldron Cuties New With Tag Let's Keep Digging The Second Jellycat Is Coming Up A Small Green Dinosaur Jellycat Thanks For Watching Don't Forget To Like And Follow As I Search And Rescue Jellycats From The Thrift Stores