Watch me find a jellycat in this goodwill bin

@foxandfound_co

20.4K followers · usually 9.4K views a post

Views

707.2K

Likes

11.1K

Comments

472

Shares

324

SoundTikTok sound · original sound - foxandfound_co

View velocity

+29.7K views over 6.5d · ~4.6K/day · 6 observations

Promoted product

Jellycat penguin

Why it worked

The video taps into the popular 'thrifting' and 'haul' content trend, specifically focusing on a desirable collectible brand (Jellycat). The clear objective and successful outcome, combined with a call to action for engagement, likely drove its performance.

Summary

The creator searches through a bin of stuffed animals at a Goodwill Outlet, hoping to find a Jellycat. They successfully find a penguin Jellycat from the "Bunglie" collection and express excitement about adding it to their collection.

Structure

1Searching through a bin of stuffed animals
2Finding a Jellycat penguin
3Showing the Jellycat and its collection
4Expressing excitement about the find
5Encouraging engagement

Product placement

Original caption

Soooo excited to find this super rare penguin #jellycat today at the #goodwillbins . Let me know if I missed anything! #goodwilloutlet #thriftwithme #thrifting

More from @foxandfound_co

Call to action

Comment what I missed and what you would have grabbed

On-screen text

Watch me find a jellycat in this goodwill bin Comment what I missed and what you would have grabbed Nice!!! A penguin jellycat! Let's see if there are any more The penguin is from their bunglie collection Super excited to have him Join my collection Thank you for watching Don't forget to like and follow!