Saucy Santana is a social media mastermind

@chriscoxtoks

29.9K followers · usually 1.6K views a post

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11.9K

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997

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SoundTikTok sound · Quiet on the Creek

Why it worked

The video taps into a current, highly popular trend ("Quiet on the Creek") and attributes its success to a well-known personality (Saucy Santana), creating a sense of timely relevance and cultural commentary.

Summary

The creator praises Saucy Santana for his genius in social media, highlighting the viral success of the "Quiet on the Creek" sound and dance. He notes how quickly the trend gained traction, with hundreds of thousands of posts and millions of views, attributing its success to Santana's creative input.

Structure

1Praise for Saucy Santana's genius
2Highlighting the viral "Quiet on the Creek" sound
3Discussing the rapid growth and engagement
4Acknowledging the song's quality and dance
5Giving credit to Saucy Santana

Product placement

Saucy Santana (person) - social media mastermind, appears on screen and is spoken about. Removing this name would change the video's subject. Quiet on the Creek (sound/trend) - viral sound that is the subject of the video. Removing this name would change the video's subject.

On-screen text

Saucy Santana is a social media mastermind

Original caption

Saucy Santana said let me get in the studio and turn this viral sound into social media history. #saucysantana #quietonthecreek #qotc #trendingsound #socialmediamanager

More from @chriscoxtoks

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Transcript

Saucy Santana, you are a freaking genius. If I ever doubted you, y'all, the time of posting this Quiet on the Creek has over 600,000 posts on its sound. The song only existed for a couple days, so iconic that people are just flooding the creek with all taking one moment from a live and turning it into like nearly a million posts with millions of views, like flooding the feed. The song is fucking fire and the dance is hilarious. We have to give Saucy Santana his nachos. I mean, his flowers. Boutta be real loud on the creek, y'all.