Why it worked
The video likely performed well due to its relatable "diet-friendly dessert" theme, appealing to a broad audience interested in healthier treat options. The visually satisfying process of mixing ingredients and the use of popular cookie brands also contribute to its shareability.
Summary
The video shows the process of making a "Cookie Monster" flavored dessert. It starts with a base of what appears to be ice cream, then adds zero sugar Cool Whip, blue food coloring, vanilla pudding mix, vanilla whey protein, crushed Oreos, and crushed chocolate chip cookies. The ingredients are mixed together and then transferred into a container.