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57.4Talking HeadPOV / Skit hookLifestyle
Hook
POV: you finally get a bag offer after 1 year of playing the Hermes game
@yoursarahwilder
1.1K followers · usually 5.8K views a post
Views
322.0K
Likes
12.1K
Comments
254
Shares
176
Promoted product
Hermes bag allocationhttps://bagoffers.crd.co ↗
Why it worked
The video taps into the aspirational nature of luxury goods and the exclusivity associated with brands like Hermes. The "POV" format and the mention of a "bag offer" after a long wait create a sense of achievement and relatability for those familiar with the luxury market, while also sparking curiosity for others.
Summary
The video shows the unboxing of a luxury handbag from Hermes. The on-screen text suggests that the viewer has finally received a bag offer after a year of trying to acquire one through the brand's system, implying a difficult and exclusive purchasing process.
Structure
- 1Opening an orange Hermes box
- 2Revealing the dust bag
- 3Unveiling the handbag
Product placement
The video prominently features the unboxing of an Hermes handbag, showcasing the brand's iconic packaging and the product itself.
On-screen text
POV: you finally get a bag offer after 1 year of playing the Hermes game
Original caption
A top Hermès manager just got quietly fired from a major flagstore… and the reason why completely blew the lid off the "quota bag" waiting list myth 😳 Turns out, there is NO official waiting list. The spreadsheet SAs show you on their iPad? Mostly a distraction. Bags are actually allocated during a weekly Monday morning manager round-table based on an internal "Client Score." If your score doesn't hit their threshold, your pre-spend sits at zero in their eyes. Here is the exact scoring rubric they use behind closed doors ⬇️ 📌 SAVE this post to refer back to before your next Hermès appointment so you know how to build your score! ➕ FOLLOW for Part 2 where I reveal the 3 secret client metrics that guarantee a bag allocation this month! #hermes #hermesunboxing #hermesbirkin
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