Declined this Hermes bag today!

@yoursarahwilder

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Why it worked

The video uses a luxury brand and a relatable message about not settling for a product just because of its name, which resonates with viewers interested in high-end fashion.

Summary

The video shows someone opening an orange Hermès box and revealing a yellow and beige bag. The on-screen text advises viewers not to buy solely based on brand name and that the right bag will come along.

Structure

1Opening the Hermès box
2Revealing the bag
3Showing the bag's details
4Closing the box

Product placement

Hermes bag

On-screen text

Declined this Hermes bag today! It's okay to decline a bag you're not 100% in love with. Don't buy just bc of the brand! The right bag will come along!

Original caption

Stop focusing on what you’re wearing when walking into Hermès… SAs literally do not care about your head-to-toe designer fit 🤫 If you actually want to get offered a Birkin or Kelly, you need to understand how SA commission, category mix, and profile scoring work. They are trained to filter out resellers from lifetime clients within 30 seconds. Here are the 3 real indicators SAs look for before taking you into the back room ⬇️ Save this for your next boutique trip and follow for the exact script to use with your SA! 🖤 #h#hermesh#hermesunboxinghermesbirkin