Palo Santo

The video likely performed well due to its satisfying ASMR-like quality of watching a product being made, combined with visually appealing marbled patterns. The short, silent format is also highly shareable and engaging on platforms like TikTok.

The video shows a person wearing black gloves cutting a large block of marbled soap into individual bars using a soap cutter. The soap has a swirling pattern of green, purple, and pink colors. The person then picks up a cut bar of soap and shows it to the camera.