2 years ago today my mom died from lung cancer

The video taps into a deeply emotional and relatable theme of grief and remembrance, using the act of making soap as a therapeutic and charitable outlet. The personal story combined with a tangible product and a discount creates a strong emotional connection with viewers.

The creator is making batches of soap in honor of their late mother who died from lung cancer. They are donating these batches to cancer centers and offering discounts on their soaps.