I'm 51. I'm an esthetician. I completely changed my skin with a consistent skincare routine incorporating these 5 steps: see caption 1. Double cleansing every night.

@mysistersskin

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Why it worked

The video leverages a relatable "before and after" narrative, showcasing a mature individual achieving significant skin improvement through a consistent routine. This taps into a common desire for anti-aging solutions and provides actionable, albeit summarized, advice.

Summary

A 51-year-old esthetician shares her skincare routine, emphasizing consistency and specific steps like double cleansing, exfoliating, using retinol, hydrating toners, Vitamin C serum, and SPF. She invites viewers to comment for the full routine order.

Structure

1Introduction as an esthetician
2Claim of transforming skin
3Listing 5 key skincare steps
4Invitation to comment for more details

Call to action

comment below

On-screen text

I'm 51. I'm an esthetician. I completely changed my skin with a consistent skincare routine incorporating these 5 steps: see caption 1. Double cleansing every night. 2. Exfoliating 1-2 nights a week. 3. Retinal or retinol 5 nights a week. 4. Flooding my skin with hydrating toners. AM and PM. 5. Vitamin C serum every morning. And SPF no matter what. If you want the full order of my routine comment below. #skincareroutine #antiaging #matureskincare #retinolskincare #glassskin

Original caption

1. Double cleansing every night. 2. Exfoliating 1-2 nights a week. 3. Retinal or retinol 5 nights a week. 4. Flooding my skin with hydrating toners. AM and PM. 5. Vitamin C serum every morning. And SPF no matter what. If you want the full order of my routine comment below. #skincareroutine #antiaging #matureskincare #retinolskincare #glassskin