Why it worked
The video effectively uses a soft-sell approach by showcasing a desirable beauty product with clear demonstrations of its application and shades, appealing to viewers interested in makeup and YSL products.
Summary
The creator showcases and swatches three shades of YSL Make Me Blush, demonstrating shades 42 (babydoll pink), 06 (rose haze), and 06 (restless rose) on their hand and then applying one to their cheek. The video highlights the product's appearance and application.
Structure
- 1Introduction with blush compacts
- 2Swatching shades on hand
- 3Applying shade 42
- 4Applying shade 06 (rose haze)
- 5Applying shade 06 (restless rose)
Product placement
YSL Beauty (brand): Appears as a watermark/logo on the blush compacts. Removing it would not change what happens in the video.
YSL make me blush (product): Acts as the subject of the video. The creator swatches and applies the blush, demonstrating its use and appearance. Removing it would fundamentally change the video's content.