Why it worked
The video effectively uses a soft-sell approach by showcasing a desirable beauty product with clear demonstrations of its application and shades, appealing to viewers interested in makeup and YSL products.
Summary
The creator showcases and swatches three shades of YSL Make Me Blush, demonstrating shades 42 (babydoll pink), 06 (rose haze), and 06 (restless rose) on their hand and then applying one to their cheek. The video highlights the product's appearance and application.