When you find the perfect work bag

@ingridwillo

4.5K followers · usually 18.5K views a post

Views

802.4K

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36.6K

Comments

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SoundTikTok sound · original sound - ingridwillo

View velocity

+19.4K views over 4.1d · ~4.7K/day · 4 observations

Promoted product

Longchamp handbag

Why it worked

The video taps into a common desire for a stylish and functional work bag, showcasing a desirable product with clear benefits (size, aesthetics) and a direct call to action to purchase through a linked platform.

Summary

The creator unboxes and showcases a Longchamp handbag, highlighting its size, color, and features like internal pockets and an adjustable strap. She expresses her satisfaction with finding the perfect work bag that can fit a laptop while remaining stylish and slouchy.

Structure

1Introduction: finding the perfect work bag
2Unboxing the Longchamp bag
3Showcasing the bag's features (color, size, pockets, strap)
4Demonstrating how the bag fits and looks when worn
5Concluding with satisfaction and a call to action

Original caption

I found the perfect work bag and linked it in my ShopMy for y’all 🤎 Run don’t walk people!!! 🏃🏃‍♀️ Also this is not sponsored, I just love my new bag lol #workbag #luxurybags #fashiontiktok #fashiontok #fyp @Longchamp

More from @ingridwillo

Product placement

Longchamp: This is a brand of luxury bags. The video shows a shopping bag and a handbag from this brand. The shopping bag has the brand name printed on it. The handbag is shown and discussed. Removing it would change what happens in the video.

Call to action

I linked it in my ShopMy for y’all 🤎 Run don’t walk people!!! 🏃🏃‍♀️

On-screen text

When you find the perfect work bag

Transcript

I think I found the perfect work bag. I've been in the market for a bag for ages that can fit my laptop but still look quite chic. This bag is actually stunning. So let's open it. It's in the color Moka and it's from their Fall 2023 collection. Just look at how cute it is. It has so much space. You can fit a 13-inch, a 14-inch and a 15-inch laptop. It has inside pockets too, which are a necessity. It also has an extendable strap too, so you can make it shorter. This is actually the longest it can go. I think it's the most perfect because it sits at a really nice level, just above my hip. I love how slouchy it is. It's literally the perfect work bag. And it has so much space in it. This bag is seasonal, the color weight is limited. I've linked it in my bio if you are interested at having a look.