PSA to all the longchamp le pliage girlys!!

@lauren_wassum

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SoundTikTok sound · original sound - lauren_wassum

Promoted product

Longchamp Le Pliage Tote

Discover our collection: handbags, small leather goods, luggage, footwear, ready-to-wear. Free 30-day returns for items in our collection.

Why it worked

The video taps into a popular fashion item and a specific aesthetic (fall colors, designer bags), creating a sense of urgency and exclusivity around a new release. The creator's personal excitement and relatable "obsession" likely resonate with the target audience.

Summary

The creator is excited about a new mocha-colored Longchamp Le Pliage tote bag with standard hardware and leather straps. She mentions that Longchamp has also released two other brown colors for fall and provides information on where to purchase them.

Structure

1Introduction of the Longchamp Le Pliage tote in mocha
2Discussion of the new color and hardware
3Mention of other available fall colors
4Information on where to purchase the bags

Original caption

Yes, I know I mispronounced cognac ya live and ya learn!! But anyways I RAN to get the brown Longchamp le pliage mocha tote like my life depended on it!! 🤎☕️🧸 @Longchamp #longchamp #longchamplepliage #longchampbag #longchampgirls #fallbag

More from @lauren_wassum

Product placement

Longchamp: ACTS - it is a handbag that the creator is showing and discussing. Removing it would change the video's topic. Longchamp: APPEARS - it is a brand name shown on the bag itself. Removing it would not change what happens in the video.

On-screen text

PSA to all the longchamp le pliage girlys!! Longchamp le pliage in cannot little the me just same color standard straps obsessed this edition but had and still dark you other released one do in can Nordstrom and website which buying

Transcript

PSA to all the longchamp le pliage girlys!! who love the le pliage in mocha but cannot stand the little green tabs on the side like me. Longchamp just came out with the same mocha color with their standard hardware and leather straps. I'm obsessed. This edition, I don't know if this is limited edition or not, but I obviously had to snag it. And if the mocha is still a little bit too dark for you, they have two other brown colors they released for fall. One in fawn and one in cognac. I do have a link directly in my bio, but you can get them online at Nordstrom and the Bloomingdale's website, which is buying

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