The video leverages social proof by highlighting 'viewer's choice' for the cupcakes, making the product more desirable. The creator's enthusiastic gratitude and the visual appeal of the cupcakes create a positive and engaging experience for potential customers.
Summary
The creator, representing "Bake With Tochi," shows off a box of six cupcakes, highlighting it as a customer favorite. They express gratitude to their audience for choosing this option and mention that their business is available for orders.
Structure
1Holding up a cupcake container
2Asking about the 'award'
3Revealing it's 'viewer's choice'
Original caption
Cake description: cupcakes by 6! . Need a cake? Bake with tochi is here for you!!! To place an order or for more enquiries, please call or chat us on WhatsApp , 07047130671 or send us a TikTok dm. (WE DO NOT TAKE ORDERS ON FACEBOOK OR IG) We are located at ifite awka, anambra state and we deliver all around anambra, imo and Enugu. . #bakewithtochi
More from @bake.with.tochi
More breakout videos from this creator.
4
Expressing thanks and showing the cupcakes
5Mentioning availability for orders
Product placement
Bake With Tochi (bakery/cake shop): ACTS - it is the business that is being promoted and whose products (cupcakes) are shown. Removing it would change what happens in the video. Bake With Tochi (recipe book): ACTS - it is mentioned as a product for sale in the creator's bio link. Removing it would change what happens in the video.
Call to action
Call or chat us on WhatsApp, 07047130671 or send us a TikTok dm.
On-screen text
Cupcake by 6>
Transcript
Cupcake by 6> What was this award for? I'm sorry. Oh, oh. Viewer's choice. Oh my god. Y'all thank you. Like, keep it a stack. We just need work cuz