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I find it interesting how one brand can expose the mindset of an entire industry This ₦2,500 cake has everyone talking, but what caught my attention wasn’t even the cake. It was the comments. Instead of asking, “What can I learn from this?” some people immediately went into defense mode. “This isn’t sustainable.” “They’re not making profit.” “The quality can’t be good.” Maybe. Maybe not. But while everyone is busy arguing, the brand is getting exactly what every business wants, attention. One thing I’ve learned from working with brands is this: when your competitor is winning, your first instinct shouldn’t be to complain. It should be to study. Because sometimes the biggest opportunity for your business is hidden in someone else’s success. If want people talking about your brand for the right reasons, send me a DM. That’s exactly what I help businesses figure out. #brandstrategy #brandpositioning #marketingstrategy #smallbusinessnigeria #contentmarketing