@remiloufr — 3x breakout

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JUSTIN BIEBER A PÉTÉ UN CABLE

@remiloufr

749.2K followers · usually 41.0K views a post

Views

131.1K

Likes

5.8K

Comments

Promoted product

iOS

Why it worked

The video leverages a relatable and frustrating user experience with a popular product (iPhone) and connects it to celebrity endorsements (Justin Bieber, Elon Musk) to explain a new software update that solves the problem.

Summary

This video explains how a frustrating button placement in Apple's Messages app, which replaces the send button with a dictation microphone, has been a long-standing issue. It highlights how this problem, previously complained about by Justin Bieber and Elon Musk, is finally being addressed in iOS 27 with an option to hide the dictation button.

Structure

1Introduction of Justin Bieber's frustration with Apple's iPhone button.
2Explanation of the problematic button and its unintended consequences.
3Mention of Elon Musk's reaction and the ergonomic issue.
4Demonstration of the button's behavior in the Messages app.
5Announcement of the fix in iOS 27 and how to disable the button.
6Conclusion on the improved user experience.

Product placement

Apple (ACTS - its operating system, iOS, is discussed and demonstrated as having a feature that is being fixed. Removing it would change the video's topic. It is the subject of the video.) iPhone (ACTS - the device is shown and its functionality is discussed. Removing it would change the video's topic.) Justin Bieber (APPEARS - a person whose actions are discussed. Removing him would change the video's topic.) Elon Musk (APPEARS - a person whose reaction is mentioned. Removing him would change the video's topic.) Fred (APPEARS - a name in a message thread. Removing it would not change the video's topic.) Linktr.ee (APPEARS - a link aggregator in the creator's bio. Removing it would not change the video's topic.)