Promoted product
Sam's Club
Why it worked
The video taps into the relatable activity of grocery shopping and restocking a household, making it highly shareable. The inclusion of a variety of products and the final total provides a sense of value and transparency, appealing to viewers interested in bulk shopping and household management.
Summary
The creator takes viewers on a shopping trip to Sam's Club to restock their house with groceries and other items. The video shows various products being placed into the shopping cart and then loaded into the car, with a final total of $294.92 displayed.
Structure
- 1Driving to Sam's Club
- 2Shopping for groceries and other items
- 3Loading items into the car
- 4Showing the final total
Product placement
Sam's Club: appears as the location of the shopping trip. Removing it would change the context of the video.
Member's Mark: appears on multiple products (e.g., cheese, bacon, croutons, eggs, avocados). It acts as a brand for these products. Removing it would change the product identification.
The Same Where Co.: appears on lunch totes. It acts as a brand for these products. Removing it would change the product identification.
Bentgo Kids: appears on insulated food jars. It acts as a brand for these products. Removing it would change the product identification.
Quaker: appears on a box of oats. It acts as a brand for the product. Removing it would change the product identification.
Kellogg's Special K: appears on pastry crisps. It acts as a brand for the product. Removing it would change the product identification.
Nature Valley: appears on sweet and salty granola bars. It acts as a brand for the product. Removing it would change the product identification.