Promoted product
Sam's Club
Why it worked
The video leverages the 'new find' curiosity gap and provides high-utility information (product names and prices) that encourages viewers to save the post for their next shopping trip.
Summary
The creator showcases a variety of new food and snack items available at Sam's Club. Each slide features a specific product with its price tag, highlighting recent additions to the store's inventory.
Structure
- 1Introduction to new Sam's Club food items
- 2Showcase of Member's Mark snack mix
- 3Display of various refrigerated and frozen food products
- 4Highlighting specific brands like Olipop and Seven Sundays
- 5Call to action for viewer engagement
Product placement
Member's Mark (a) acts as the house brand for the snack mix, meatballs, and stew; Sam's Club (b) appears as the store name on the cart and in the title; Danish Creamery (a) acts as the brand of milk shown; Just Bare (a) acts as the brand of chicken nuggets shown; El Monterey (a) acts as the brand of taquitos shown; Reser's Main St Bistro (a) acts as the brand of risotto shown; Deep Indian Kitchen (a) acts as the brand of samosas shown; Seven Sundays (a) acts as the brand of granola shown; Olipop (a) acts as the brand of soda shown. Removing these brands would change the video as it is a product-focused haul.