Why it worked
The video likely performed well due to its satisfying ASMR-like folding process and the visually appealing "no glue, no scissors" aspect, which appeals to a DIY and crafting audience looking for simple, creative projects.
Summary
The video demonstrates how to fold a paper box without using glue or scissors. It shows the step-by-step process of folding a piece of lined paper into a small, functional box, which is then filled with miniature items.