СІЛЬПО

The video likely worked due to the unexpected and humorous sight of a dog in a shopping cart, combined with the clear branding of a pet product, creating a relatable and shareable moment for pet owners.

A small black dog sits in a shopping cart at a Silpo supermarket. The side of the cart features branding for "VESOMOBIL" with text in Ukrainian that translates to "Did you order a pet carrier?" and "for the smallest dog up to 40 cm."

СІЛЬПО: (appears) a supermarket chain. Removing it would change the setting. VESOMOBIL: (acts) a brand of pet carrier or stroller, as indicated by the text "Песомобіль замовляли?" (Did you order a pet carrier?) and "для найменшого пісенька до 40 см" (for the smallest dog up to 40 cm). Removing it would change the context of the dog in the shopping cart.