Why it worked
The video leverages the popularity of a well-known DJ performing at a major festival, appealing to fans of electronic dance music and festival culture. The use of a mashup of popular songs also likely contributed to its reach.
Summary
This video shows DJ John Summit performing a mashup of 'Human' and 'What's A Girl To Do' on the main stage at Tomorrowland. The crowd is shown enjoying the performance, with a French flag being waved at one point.
Structure
- 1DJ John Summit performing on stage
- 2Crowd enjoying the music
- 3Close-up of the DJ
- 4Wide shot of the festival stage and crowd
- 5Audience interaction with flags and phones
Product placement
Tomorrowland festival and its main stage are featured prominently.
On-screen text
John Summit playing a ‘Human’ x ‘What’s A Girl To Do’ mashup on the Tomorrowland MainStage
The perfect mashup for the perfect stage