Why it worked
The post uses a clever and humorous reinterpretation of a common idiom to introduce a product, making it relatable and engaging. The visual appeal of the handmade crochet bags, combined with the unexpected twist, likely captured viewer attention and encouraged engagement.
Summary
The creator humorously reinterprets the saying "women belong in the kitchen" by showcasing a collection of handmade crochet bags, implying she "cooks" or creates these bags. The post highlights various designs and colors of the bags, all branded "The RMM Edit."
Structure
- 1Introduction: "They say women belong in the kitchen..."
- 2Reinterpretation: "So I cook..."
- 3Showcase of crochet bags (various colors and styles)
- 4Close-ups of bag details and branding
- 5Final display of multiple bags
Product placement
The RMM Edit (brand name on a metal tag on the bags) - this is the brand name of the handmade crochet bags. It ACTS as the brand identifier for the products shown. Removing it would change how viewers identify the product's origin. The RMM Edit (brand name on a fabric tag on the bags) - this is the brand name of the handmade crochet bags. It ACTS as the brand identifier for the products shown. Removing it would change how viewers identify the product's origin.