Princess Home Diaries

@sandydianabang

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Selling · Other Product

IKEA PAX wardrobe

Why it worked

The video taps into the popular 'room makeover' trend, showcasing a relatable 'before' state and a visually appealing 'after' transformation. The use of trendy aesthetics like pink and the 'cool girl' vibe appeals to a specific audience, while the IKEA product mention provides a tangible and aspirational element.

Summary

The creator shows the messy state of their beauty/closet room and their vision for a dream closet makeover. They begin by adding crown molding and installing pink curtains, then proceed to assemble IKEA PAX wardrobes, expressing excitement for the room's transformation.

Structure

1Showing the messy room and inspiration
2Adding crown molding and pink curtains
3Assembling IKEA wardrobes
4Organizing clothes in the new wardrobes
5Looking forward to the final result

Product placement

Princess Home Diaries (appears, does not act, removing it would not change video) Facebook Marketplace (acts, used to buy a wardrobe, removing it would change video) IKEA (acts, the brand of the wardrobe purchased, removing it would change video) IKEA PAX wardrobe (acts, the specific product purchased and assembled, removing it would change video)

Original caption

Welcome to my cool girl closet MAKEOVER🍓💕💒🍨 #newapartment #makeover #closet #dream #homedecor

More from @sandydianabang

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Call to action

Stay tuned for part two

On-screen text

Princess Home Diaries Transforming my room into my Dream closet makeover Part one This is my beauty/closet room I know it looks so bad but the goal is to somehow make it look like this The inspo my whole apartment is kind of elegant and white and chic Parisian Adding crown molding but for this closet room I definitely want bolder colors and for it to feel more like a cool girl room Cool girl Room so we're gonna start this project with doing my crown molding I get these on amazon they're super affordable and they transform a room literally instantly Installing pink curtains a few weeks later I decided to add some pink curtains I was gonna do white curtains but I just felt like there was so much white going on in my apartment that pink probably was a more fun and unique choice the biggest mess in my room was probably all my clothes everywhere Building my wardrobes so I knew the next step was getting a wardrobe the first wardrobe you see I got it on Facebook Marketplace for a huge discount it's actually insane I got it for like $150 and then I got the second wardrobe which I bought this one new from IKEA it's the IKEA pax wardrobe by the way but after building this I finally had room for clothes for my shoes and my room is definitely coming together now I just need to buy like a pink rug an animal print chair there's still so much to do but I just know it's gonna turn out so freaking cute in the end Stay tuned for part two

Transcript

This is my beauty/closet room I know it looks so bad but the goal is to somehow make it look like this The inspo my whole apartment is kind of elegant and white and chic Parisian Adding crown molding but for this closet room I definitely want bolder colors and for it to feel more like a cool girl room Cool girl Room so we're gonna start this project with doing my crown molding I get these on amazon they're super affordable and they transform a room literally instantly Installing pink curtains a few weeks later I decided to add some pink curtains I was gonna do white curtains but I just felt like there was so much white going on in my apartment that pink probably was a more fun and unique choice the biggest mess in my room was probably all my clothes everywhere Building my wardrobes so I knew the next step was getting a wardrobe the first wardrobe you see I got it on Facebook Marketplace for a huge discount it's actually insane I got it for like $150 and then I got the second wardrobe which I bought this one new from IKEA it's the IKEA pax wardrobe by the way but after building this I finally had room for clothes for my shoes and my room is definitely coming together now I just need to buy like a pink rug an animal print chair there's still so much to do but I just know it's gonna turn out so freaking cute in the end Stay tuned for part two