Promoted product
Locket app
Why it worked
The video leverages a popular TikTok trend of listing "must-have" items for specific occasions, like back to school. By showcasing trendy and desirable products, it appeals to a wide audience looking for recommendations.
Summary
The creator lists five essential items for back to school. The list includes stationery like mildliners and a Muji gel pen, a specific water bottle brand (Owala), the Locket app, and a Longchamp tote bag.
Structure
- 1Introduction of "5 back to school MUSTS"
- 2Listing Mildliners
- 3Listing Muji gel pen
- 4Listing Owala water bottle
- 5Listing Locket app
- 6Listing Longchamp tote
Product placement
mildliners: stationery that highlights text; ACTS, removing it would change the list.
0.5 muji gel pen: stationery pen; ACTS, removing it would change the list.
owala: water bottle; ACTS, removing it would change the list.
Locket app: app for sharing photos with friends; ACTS, removing it would change the list.
Longchamp tote: bag; ACTS, removing it would change the list.