Why it worked
The video leverages the popularity of a major music festival (Tomorrowland) and a well-known DJ (Alesso) performing a highly recognizable track. The visual spectacle of the festival combined with the energetic music creates a compelling and shareable piece of content.
Summary
This video showcases DJ Alesso performing his remix of "If I Lose Myself" at Tomorrowland. It features wide shots of the massive festival crowd and stage, interspersed with close-ups of Alesso at the DJ booth.
Structure
- 1Introduction of Alesso and Tomorrowland
- 2Shots of the festival crowd and stage
- 3Close-ups of Alesso DJing
- 4Shots of the crowd reacting
- 5Return to Alesso and the stage
- 6Concluding festival shots
Product placement
Tomorrowland: appears - a festival stage and event. Removing it would change the video.
Coca-Cola: appears - a watermark in the top right corner. Removing it would not change the video.
Alesso: acts - a DJ performing at the festival. Removing him would change the video.
On-screen text
ALESSO PLAYING ONE OF THE GREATEST REMIXES OF ALL TIME AT TOMORROWLAND
IF I LOSE MYSELF