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Hook
15 years ago today, Calvin Harris and Rihanna dropped this generational tune
@edmhousenetwork
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Why it worked
The video taps into nostalgia for a widely popular and beloved song, combining it with the excitement of a major music festival performance to create an emotionally resonant and shareable piece of content.
Summary
This video celebrates the 15th anniversary of Calvin Harris and Rihanna's hit song 'We Found Love'. It features footage of Calvin Harris performing the song at Tomorrowland, highlighting the crowd's enthusiastic reaction.
Structure
- 1Introduction of the song's anniversary
- 2Highlighting the song's success and impact
- 3Showing Calvin Harris performing at Tomorrowland
- 4Capturing the crowd's reaction to the song
Product placement
Calvin Harris (musician, DJ) - appears as a DJ performing at a festival. Removing him would change the video's focus. Rihanna (musician) - mentioned as a collaborator on a song. Removing her would change the song's attribution. We Found Love (song) - the song being celebrated. Removing it would change the video's topic. Tomorrowland (music festival) - the venue where the song is being played. Removing it would change the context of the performance.
On-screen text
15 years ago today, Calvin Harris and Rihanna dropped this generational tune
Original caption
It hasn't been 15 years already?!?! ... Calvin Harris and Rihanna dropped 'We Found Love' on 22nd Sep 2011, and it became one of the biggest tunes of that entire decade. It reached number one in over 25 countries, ten weeks at the top of the Billboard Hot 100, and even grabbed a Grammy for Best Music Video. 15 years later, Calvin Harris finally got to play it at Tomorrowland during his long awaited debut at the festival, and hearing that crowd sing every word back shows exactly why it still holds up. @Calvin Harris @Rihanna @Tomorrowland
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