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198Talking HeadStory Open hookHealth
Hook
I'm Mick I'm 88
@old.man.mick2
5.7K followers · usually 1.3K views a post
Views
266.7K
Likes
24.5K
Comments
1.1K
Shares
1.5K
Why it worked
The video likely resonated due to the unexpected and inspiring nature of an 88-year-old man actively pursuing a fitness influencer career, challenging age stereotypes and promoting a message of strength and perseverance.
Summary
An 88-year-old man named Mick, who is a fitness enthusiast, expresses his desire to become a Gymshark influencer. He is shown working out and asks viewers for their support by commenting and tagging Gymshark.
Structure
- 1Introduction of Mick, 88 years old
- 2Mick expresses his aspiration to be a Gymshark influencer
- 3Mick is shown working out
- 4Mick asks for viewer support to tag Gymshark
Product placement
Gymshark (brand name appears on the creator's tank top, and is mentioned in the on-screen text and caption. It is a brand of athletic apparel. Removing it would not change what happens in the video, as it is incidental branding.)
MyProtein (brand name appears in the creator's bio. It is a brand of athletic apparel and supplements. Removing it would not change what happens in the video, as it is incidental branding.)
Call to action
If you’d like to see Gymshark give this old fella a chance, drop a comment and tag @Gymshark
On-screen text
I'm Mick I'm 88
I wanna be gym shark next influencer
Original caption
Oi, I’m Mick. I’m 88 years old… and I reckon I could be Gymshark’s next influencer! 💪😂 What do you lot think? If you’d like to see Gymshark give this old fella a chance, drop a comment and tag @Gymshark is just a number. Strong never gets old. 👊 #gymsharkathlete #FitnessJourney #fitnessinspiration #oap #gymtoks
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