Hailey Bieber GAP jeans dilemma

@ireneham_

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SoundTikTok sound · original sound - ireneham_

Promoted product

Hailey Bieber GAP jeans

2 videos2 creators

Why it worked

The video taps into the relatability of inconsistent sizing in fashion and leverages the popularity of Hailey Bieber and the GAP brand. The creator's genuine confusion and direct comparison of two sizes make it easy for viewers to engage and offer their opinions.

Summary

The creator, who is 5'2", tries on two sizes of the Hailey Bieber x GAP jeans, a size 24 and a size 25. She finds the size 24 to be surprisingly large and the size 25 to feel tighter, leaving her confused about which pair to keep.

Structure

1Introduction of the dilemma: Hailey Bieber GAP jeans in two sizes
2Trying on the size 24 jeans
3Trying on the size 25 jeans
4Comparing the fit and confusion

Original caption

Which size is better?! Hailey Bieber GAP jeans size 24 vs 25 #haileybieber #gap #tryon

5

Expressing indecision on which to keep

Product placement

Hailey Bieber GAP jeans: ACTS - the creator is trying them on to compare sizes and determine which one to keep. Removing them would change the video. GAP: APPEARS - it is the brand of the jeans, but not actively used or promoted beyond the product itself. Removing it would not change what happens in the video.

On-screen text

Hailey Bieber GAP jeans dilemma Which size looks better? Be brutally honest. I'm 5'2" just got the Hailey Bieber jeans in two sizes. Okay, so this is a size 24, and it is way bigger on me than the 25, and I'm so confused. I mean, they all hit, like, at a low rise point, this is 24. Okay. And this is the 25, but the 25 feels tighter, and this is the extra baggy dark wash. So confused. I don't know which one to keep.

Transcript

I'm 5'2" just got the Hailey Bieber jeans in two sizes. Okay, so this is a size 24, and it is way bigger on me than the 25, and I'm so confused. I mean, they all hit, like, at a low rise point, this is 24. Okay. And this is the 25, but the 25 feels tighter, and this is the extra baggy dark wash. So confused. I don't know which one to keep.