Why it worked
The video likely worked due to its satisfying, repetitive, and visually appealing process of making chocolate truffles. The ASMR-like quality of the actions, combined with the clear presentation of the food item, would appeal to viewers who enjoy watching food preparation content.
Summary
The video shows someone preparing chocolate truffles. They are seen scooping chocolate mixture into cupcake liners, adding a green filling to some, and then placing them into clear plastic containers. The process is shown in a repetitive, almost ASMR-like manner.