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6.1Talking HeadContrarian hook
Hook
quick reminder: you don't need a degree to own a business, but you do need a degree to work for one
@lottiesmith1
17.0K followers · usually 3.0K views a post
Views
17.4K
Likes
1.6K
Comments
2
Shares
22
Why it worked
The video uses a relatable and inspiring message about entrepreneurship, combined with a subtle product promotion through the creator's own business. The use of on-screen text and a direct-to-camera approach makes it engaging.
Summary
A woman walks down a sidewalk, sharing a reminder that a degree is not necessary to own a business, but it is needed to work for one. She is promoting her own jewelry business, LooLoops.
Structure
- 1Reminder about degrees and business ownership
- 2Walking and talking to the camera
- 3Promoting LooLoops jewellery business
Product placement
The creator is promoting her own jewelry business, LooLoops, which is linked in her bio.
On-screen text
quick reminder:
you don't need a
degree to own a
business, but you
do need a degree
to work for one
Original caption
would’ve been good to know like 5 years ago but we move @looloops™ 🤪 #businessowner #SmallBusiness #founder #university #jewellerybusiness
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