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@lottiesmith1

17.2K followers · usually 2.8K views a post

Views

88.7K

Likes

3.5K

Comments

10

Shares

26

SoundTikTok sound · original sound - lottiesmith1

Promoted product

LOO LOOPS

Designed by the girls, for the girls.

Why it worked

The video resonates with viewers by sharing a relatable story of post-graduation uncertainty and the courage to pursue a non-traditional path to entrepreneurship, making the creator's business feel aspirational and authentic.

Summary

The creator shares her journey of starting her own business, LOO LOOPS, after graduating and feeling directionless. She reflects on how taking a non-linear path and giving herself permission to explore led her to build the business she values.

Structure

1Unboxing and introducing LOO LOOPS
2Reflecting on post-graduation uncertainty
3Moving to Australia and exploring life
4The inspiration and decision to start a business
5

Original caption

@looloops™ episode 6 🌟🌟🌟 #movingabroad #lifeinyour20s #deardiary #femalefounded #businessowner

More from @lottiesmith1

Product placement

LOO LOOPS (ACTS - it is the business the creator started and is shown being packaged and worked on. Removing it would change the entire video's narrative.)

On-screen text

so accidentally LOO LOOPS hi I'm Lottie episode 6 The L I D after everything right? well, not me job graduation thought but exactly what I needed pressure figure valued me SO-- Lottie, if you could start ANY business, what would it be? clicked and over that am gav gave myself permission to take the non-linear path isn't behind exactly you build

Transcript

so accidentally LOO LOOPS hi I'm Lottie episode 6 The L I D after everything right? well, not me job graduation thought but exactly what I needed pressure figure valued me SO-- Lottie, if you could start ANY business, what would it be? clicked and over that am gav gave myself permission to take the non-linear path isn't behind exactly you build