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@lottiesmith1

17.2K followers · usually 2.8K views a post

Views

100.8K

Likes

3.9K

Comments

10

Shares

29

SoundTikTok sound · original sound - lottiesmith1

Promoted product

LOO LOOPShttps://looloopsjewellery.com ↗

Why it worked

The video resonates with viewers by sharing a relatable story of post-graduation uncertainty and the courage to pursue a non-traditional path to entrepreneurship, making the creator's business feel aspirational and authentic.

Summary

The creator shares her journey of starting her own business, LOO LOOPS, after graduating and feeling directionless. She reflects on how taking a non-linear path and giving herself permission to explore led her to build the business she values.

Structure

1Unboxing and introducing LOO LOOPS
2Reflecting on post-graduation uncertainty
3Moving to Australia and exploring life
4The inspiration and decision to start a business
5Building and growing LOO LOOPS
6Gratitude for taking the non-linear path

Product placement

LOO LOOPS (ACTS - it is the business the creator started and is shown being packaged and worked on. Removing it would change the entire video's narrative.)

Original caption

@looloops™ episode 6 🌟🌟🌟 #movingabroad #lifeinyour20s #deardiary #femalefounded #businessowner

More from @lottiesmith1

On-screen text

so accidentally LOO LOOPS hi I'm Lottie episode 6 The L I D after everything right? well, not me job graduation thought but exactly what I needed pressure figure valued me SO-- Lottie, if you could start ANY business, what would it be? clicked and over that am gav gave myself permission to take the non-linear path isn't behind exactly you build

Transcript

so accidentally LOO LOOPS hi I'm Lottie episode 6 The L I D after everything right? well, not me job graduation thought but exactly what I needed pressure figure valued me SO-- Lottie, if you could start ANY business, what would it be? clicked and over that am gav gave myself permission to take the non-linear path isn't behind exactly you build