"I hope charms don't ruin it"

@thecharmeedit

1.9K followers · usually 1.4K views a post

Views

2.0M

Likes

74.7K

Comments

704

Shares

1.3K

SoundTikTok sound · original sound - nr_fz4tie

Promoted product

The Charme Edit

Design your bespoke charm phone case. Shop DIY kits to create your own at home, or book private charm workshops for your special occasions. Made for iPhone & Android. The Charme Edit

Why it worked

The video combines a satisfying DIY process with a relatable "interruption" element (incoming calls), creating a sense of authentic, real-time creation that viewers can connect with. The aesthetic of the charms and the final product also appeal to a visually-driven audience.

Summary

The video shows the process of creating a custom phone case by embedding various charms into a clear resin on a white phone case. The creator adds charms one by one, seemingly responding to incoming calls or notifications, before revealing the finished product.

Structure

1Spraying and preparing the phone case
2Adding resin to the case
3Placing charms into the resin
4Responding to calls/notifications while decorating

Original caption

What do you think about the result? #customphonecase #phonecasedesign #diyphonecase #charms #DIY

More from @thecharmeedit

Product placement

The Charme Edit (brand name on paper and watermark): This is the brand name of the creator and their business. It appears as a watermark throughout the video and on a piece of paper. Removing it would not change what happens in the video. Apple (logo on phone case): This is the brand of the phone case. It appears as a logo on the phone case. Removing it would not change what happens in the video.