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13.7Silent UGCStory Open hookLifestyle
Hook
A customer returned this phone case because she thinks it's ugly...
@argo.and.co
58.5K followers · usually 14.3K views a post
Views
187.8K
Likes
3.0K
Comments
56
Shares
33
Why it worked
The video taps into the satisfying ASMR-like process of crafting and decorating, combined with the visually appealing aesthetic of seashells and the transformation of a returned item into something beautiful. The 'ugly to beautiful' narrative is also a common hook for viral content.
Summary
The video shows a person decorating a phone case with seashells and other small decorative items. The process involves applying a resin-like substance and carefully placing various shells and beads onto the case to create a mosaic design.
Structure
- 1Start with a plain phone case and decorative elements.
- 2Apply a clear resin or coating to the case.
- 3Place small seashells and beads onto the wet surface.
- 4Arrange the decorative elements to form a pattern.
- 5Continue adding details until the case is covered.
On-screen text
A customer returned this phone case because she thinks it's ugly...
Original caption
I think she’s pretty… 🥹🌊🐬🩵🌀 #seashellphonecase
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