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@babyledweaningcookbook1
35.2K followers · usually 3.4K views a post
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100.9K
Likes
3.3K
Comments
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608
Promoted product
Why it worked
The video offers a simple, healthy recipe for a common need (baby food) and then seamlessly integrates a promotion for a broader solution (recipe app) via the creator's bio link, leveraging the trust built by the initial helpful content.
Summary
The video demonstrates how to make simple sweet potato pancakes for babies and toddlers using only two ingredients: sweet potato and eggs. It then transitions to promoting a recipe app with over 800 family-friendly meals, with a call to action to check the link in the bio.
Structure
- 1Mashing sweet potato
- 2Adding eggs to sweet potato
- 3Frying the pancake mixture
- 4Flipping the pancakes
- 5Showing the finished pancakes
Original caption
Enjoy these Sweet Potato Pancakes 🥞 But why stop there? Take the stress out of family meals with my handy app, which boasts over 800 effortless, family-friendly recipes! 📲Link in bio ✨ Recipe: 1 small sweet potato, peeled and diced into 1” chunks 2 medium eggs 1 knob of unsalted butter (you can use oil to make this dairy free) Method 1. Steam the sweet potato for 12-15 minutes (or boil for 10-12 minutes), until tender 2. Add the sweet potato to a bowl and mash until smooth 3. Crack in the eggs and stir until fully combined 4. Heat the butter in a frying pan over medium-low heat 5. Add 1.5 tablespoons of batter to the pan to form each pancake; you should be able to fit 5 small pancakes in the frying pan at any one time 6. Fry each pancake for 2-3 minutes until bubbles form, and then carefully flip and cook the underside for a further 1-2 minutes 7. Serve and enjoy once cooled. #blw #startingsolids #whatifeedmyfamily #babyledweaning #blwinspiration
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