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21.1Talking HeadContrarian hookHealth
Hook
This might hurt your feelings, BUT...
@babyledweaningcookbook1
37.5K followers · usually 4.1K views a post
Views
86.1K
Likes
2.2K
Comments
26
Shares
414
Promoted product
Baby Led Weaning Cookbook recipe app
Stan | Linksite
Why it worked
The video resonated with viewers by tapping into the common struggle of parental exhaustion and the pressure to provide perfect meals, offering a relatable solution in the form of a simple recipe app.
Summary
The creator shares a personal anecdote about the exhaustion caused by elaborate meal preparation, contrasting it with the ease and energy-saving benefits of simple, quick recipes. She then reveals that she created a recipe app to offer such meals, emphasizing that easy dinners do not equate to less care but rather to self-preservation.
Structure
- 1Introduction to the creator's past cooking philosophy
- 2Realization of the exhaustion caused by complex meals
- 3Shift to prioritizing simple, quick meals
- 4Introduction of the creator's recipe app
Original caption
I used to think more effort meant I was doing better. More chopping. More steps. More time in the kitchen. But honestly? It just left me exhausted before bedtime even started. So I stopped making dinner the thing that finished me off. That’s exactly why I created my recipe app: quick, simple, toddler-friendly meals for the days you’ve got barely anything left. Because easy dinners don’t mean you care less. They mean you’re saving some energy for yourself too. 📲 Find over 800 easy family recipes in best selling Baby Led Weaning Recipes app - trusted by thousands of parents 👶✨ Click the link in my bio to download now. Natalie x #mumlife #mentalload #tiredmumclub #toddlermeals #easyfamilymeals
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