SHOPPING IN 2026 BE LIKE

@costcowonders

74.0K followers · usually 6.5K views a post

Views

1.6M

Likes

110.7K

Comments

1.8K

Shares

69.8K

SoundTikTok sound · original sound - costcowonders

Why it worked

The video taps into a current trend of adding "protein" to unexpected products for marketing purposes, creating a humorous and relatable scenario that resonates with viewers who have likely seen similar marketing tactics.

Summary

The video humorously depicts a Costco shopping trip in 2026, where seemingly every product, from cheesecake to toilet paper, is marketed as having "protein." The creator showcases various items with exaggerated protein claims, highlighting the absurdity of this trend.

Structure

1Introduction to the "shopping in 2026" concept
2Showcasing "protein" cheesecake
3Displaying "protein" Starbucks coffee pods
4Highlighting "protein" Tide detergent
5Featuring "protein" Duracell batteries
6Presenting "protein" Don Julio tequila
7Showcasing "protein" Puma boxer briefs
8Revealing "protein" Nintendo Switch bundle
9

Original caption

Costco is officially in its protein era… or at least that’s what it felt like walking through the warehouse today. 😂 Every aisle had another “protein” surprise, and somehow they just kept getting more ridiculous. Be honest… which one almost fooled you? Share this with someone who needs a laugh. 🤣 @Costco Wholesale #Cos#Costcos#CostcoFindss#CostcoWonderso#ProteinnnyReels

More from @costcowonders

Product placement

Costco: APPEARS - a store where the video takes place. Removing it would change the setting but not the product demonstrations. Cheesecake: ACTS - a product shown and discussed for its protein content. Removing it would change the video's focus. Starbucks French Roast Protein: ACTS - a product shown and discussed for its protein content. Removing it would change the video's focus. Tide Protein: ACTS - a product shown and discussed for its protein content. Removing it would change the video's focus. Duracell Protein: ACTS - a product shown and discussed for its protein content. Removing it would change the video's focus. Don Julio Protein: ACTS - a product shown and discussed for its protein content. Removing it would change the video's focus. Puma SportLuxe Boxer Briefs: ACTS - a product shown and discussed for its protein content. Removing it would change the video's focus. Nintendo Switch 2 Exclusive Costco Bundle: ACTS - a product shown and discussed for its protein content. Removing it would change the video's focus. Kirkland Signature Ultra Soft Premium Bath Tissue: ACTS - a product shown and discussed for its protein content. Removing it would change the video's focus.