@costcowonders — 63x breakout

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SHOPPING IN AUGUST BE LIKE...

@costcowonders

74.0K followers · usually 6.2K views a post

Views

386.0K

Likes

27.0K

Comments

457

16.3K

View velocity

+1.1K views over 4.1d · ~277/day · 5 observations

Promoted product

Pumpkin Spice themed products (Downy, SkinnyPop, Kirkland Boxer Briefs, Kirkland Bath Tissue)

Why it worked

The video taps into a relatable and humorous cultural trend of seasonal product saturation, specifically the "pumpkin spice" phenomenon, using a popular retail environment (Costco) as the backdrop. The unexpectedness of everyday items like toilet paper and boxer briefs being pumpkin spice-scented creates a comedic effect that resonates with viewers.

Summary

The video humorously showcases the prevalence of "pumpkin spice everything" in a Costco store during August. It features various seasonal products like Downy fabric softener, SkinnyPop popcorn, men's boxer briefs, and bath tissue, all with a pumpkin spice theme, implying an early and widespread adoption of fall flavors.

Structure

1Introduction to shopping in August
2Showcasing Downy Pumpkin Spice fabric softener
3Highlighting SkinnyPop Organic Pumpkin Spice Popcorn
4Displaying Kirkland Signature Pumpkin Spice Boxer Briefs
5Featuring Kirkland Signature Pumpkin Spice Bath Tissue
6Concluding with a call for audience suggestions

Product placement

Original caption

Shopping in August be like… PUMPKIN SPICE EVERYTHING. 🎃😂 Apparently we can’t just have pumpkin spice coffee anymore—now we’ve got pumpkin spice Downy, SkinnyPop, men’s underwear, toilet paper and basically the entire Costco warehouse. At this rate, I’m expecting pumpkin spice tires next. What Costco product should I turn into pumpkin spice for Part 2? Drop your funniest idea below! #costcowonders #costcomemes #pumpkinspice #costcofinds #fallhumor @Costco Wholesale