SHOPPING IN AUGUST BE LIKE...

@costcowonders

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SoundTikTok sound · original sound - costcowonders

Promoted product

Pumpkin Spice themed products (Downy, SkinnyPop, Kirkland Boxer Briefs, Kirkland Bath Tissue)

Why it worked

The video taps into a relatable and humorous cultural trend of seasonal product saturation, specifically the "pumpkin spice" phenomenon, using a popular retail environment (Costco) as the backdrop. The unexpectedness of everyday items like toilet paper and boxer briefs being pumpkin spice-scented creates a comedic effect that resonates with viewers.

Summary

The video humorously showcases the prevalence of "pumpkin spice everything" in a Costco store during August. It features various seasonal products like Downy fabric softener, SkinnyPop popcorn, men's boxer briefs, and bath tissue, all with a pumpkin spice theme, implying an early and widespread adoption of fall flavors.

Structure

1Introduction to shopping in August
2Showcasing Downy Pumpkin Spice fabric softener
3Highlighting SkinnyPop Organic Pumpkin Spice Popcorn
4Displaying Kirkland Signature Pumpkin Spice Boxer Briefs
5Featuring Kirkland Signature Pumpkin Spice Bath Tissue
6Concluding with a call for audience suggestions

Product placement

Original caption

Shopping in August be like… PUMPKIN SPICE EVERYTHING. 🎃😂 Apparently we can’t just have pumpkin spice coffee anymore—now we’ve got pumpkin spice Downy, SkinnyPop, men’s underwear, toilet paper and basically the entire Costco warehouse. At this rate, I’m expecting pumpkin spice tires next. What Costco product should I turn into pumpkin spice for Part 2? Drop your funniest idea below! #costcowonders #costcomemes #pumpkinspice #costcofinds #fallhumor @Costco Wholesale

More from @costcowonders

More breakout videos from this creator.

Downy Pumpkin Spice 2-in-1 fabric softener: ACTS - it is shown being held and its packaging is displayed, showing its scent and features. Removing it would change the video's focus on seasonal products. SkinnyPop Organic Pumpkin Spice Popcorn: ACTS - it is shown being held and its packaging is displayed, showing its flavor and features. Removing it would change the video's focus on seasonal products. Kirkland Signature Pumpkin Spice Boxer Briefs: ACTS - it is shown being held and its packaging is displayed, showing its features and scent. Removing it would change the video's focus on seasonal products. Kirkland Signature Pumpkin Spice Scented Bath Tissue: ACTS - it is shown being handled and its packaging is displayed, showing its scent and features. Removing it would change the video's focus on seasonal products. Costco Wholesale: APPEARS - it is the location where the shopping is taking place, indicated by signage and the overall store environment. Removing it would not change what happens in the video, but it would remove the context of the shopping location.