I think we should forget about looksmaxing and talk more about Smellmaxing.

@kaleb.o

764.6K followers · usually 21.3K views a post

Views

2.8M

Likes

5.6K

Comments

167

Shares

204

SoundTikTok sound · original sound - kaleb.o

Promoted product

Rabanne 1 Million Black

Why it worked

The creator uses a popular internet trend ('looksmaxing') as a hook to pivot into a product-focused 'smellmaxing' narrative, making the ad feel like a natural extension of his existing content style.

Summary

The creator introduces and reviews the new Rabanne 1 Million Black fragrance, highlighting its scent profile and performance. He recommends it as a versatile scent for those wanting to stand out and directs viewers to Sephora to try it.

Structure

1Hook: Pivot from looksmaxing to smellmaxing
2Product introduction and launch context
3Detailed breakdown of scent notes
4Personal recommendation and use case
5Call to action at Sephora

Product placement

Original caption

Smellmaxing made easy w/ @rabanne 1 Million Black @Sephora #ad #sephora #sephorasquad #rabanneparfums #millionbyrabanne

More from @kaleb.o

Call to action

go try it out

On-screen text

I think we looksmaxing about Smellmaxing new Rabanne 1 Million Black that just launched at Sephora lot different than my other Rabanne fragrances really addictive mix freshness with a creamy vanilla warmth fresh brightness at first but then the coconut and vanilla start to come through and give it this smooth warm sweetness if you like warmer slightly sweet fragrances but still want something that feels fresh enough for summertime I think this is a perfect balance of those fragrances that has some intensity to it it's bold it lasts I'd actually wear when I want to stand out my fragrance to stand out Rabanne 1 Million Black is now at Sephora go try it out

Transcript

I think we should forget about looksmaxing and talk more about Smellmaxing. This is the new Rabanne 1 Million Black that just launched at Sephora and it's a lot different than my other Rabanne fragrances, so let's talk about it. It has this really addictive mix of a tropical freshness with a deeper creamy vanilla warmth. You get that fresh brightness at first, but then the coconut and vanilla start to come through and give it this smooth warm sweetness. If you like warmer, slightly sweet fragrances but still want something that feels fresh enough for summertime, I think this is a perfect balance. It's definitely one of those fragrances that has some intensity to it. It's bold, it lasts, it's something that I'd actually wear when I want to stand out and I want my fragrance to stand out. Rabanne 1 Million Black is now at Sephora, go try it out.