Why it worked
The video leverages a relatable and current social media phenomenon (cancel culture) and applies it to a highly recognizable celebrity, Billie Eilish. The use of a 'POV' format and the implication of past mistakes that are no longer held beliefs taps into common discussions about personal growth and public scrutiny.
Summary
The video features Billie Eilish in various clips, with on-screen text suggesting she is being cancelled for something she said seven years ago that she no longer believes. The creator's handle and name are visible, along with a mention that Billie Eilish liked the video.
Structure
- 1Billie Eilish appears in multiple clips.
- 2On-screen text poses a hypothetical scenario about being cancelled.
- 3The text specifies the cancellation is for something said 7 years ago.
- 4The text implies the person no longer holds those past beliefs.
- 5Creator's handle and name are visible.
- 6A note indicates Billie Eilish liked the video.
On-screen text
POV: you are getting cancelled for smt you said 7 years ago that you don't think anymore