Why it worked
The creator leverages the social proof of multiple high-profile accounts (including Billie Eilish) liking their content to imply a connection and build intrigue, making the audience curious about the creator and their content.
Summary
The creator posts a two-slide image sequence. The first slide features a picture of the creator with text asking why they will no longer carry photo ID. The second slide shows a series of notifications indicating that various celebrities and brands have liked the creator's video, with the text "people should know who i am."
Structure
- 1Creator poses a question about not carrying photo ID.
- 2Creator reveals that celebrities and brands have liked their video.
- 3Creator states that people should know who they are.
Product placement
Google: it ACTS by liking and commenting on videos. Removing it would not change what happens in the video. Billie Eilish: she ACTS by liking videos. Removing her would not change what happens in the video. baby miko: she ACTS by liking videos. Removing her would not change what happens in the video. girl in red: she ACTS by liking videos. Removing her would not change what happens in the video. Survivor: it ACTS by liking videos. Removing it would not change what happens in the video. cyklar: it ACTS by liking stories. Removing it would not change what happens in the video.
On-screen text
i will no longer be carrying
photo ID, you know why?
people should know who i am.