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14.0Silent UGCOther hookEcommerce
Hook
wait, let me wipe my camera
@ninjakitchen
2.1M followers · usually 121.8K views a post
Views
1.7M
Likes
2.8K
Comments
60
Shares
454
View velocity
+12.5K views over 30.7d · ~406/day · 11 observations
Why it worked
The video uses a popular 'camera wipe' transition hook to build anticipation, followed by a highly satisfying, visually appealing product demonstration that aligns with current aesthetic trends.
Summary
A creator uses a Ninja Creami machine to dispense soft-serve ice cream into a waffle cone. They then decorate the ice cream with colorful sprinkles and small decorative shapes.
Structure
- 1Creator wipes camera lens
- 2Ninja Creami machine dispenses ice cream
- 3Ice cream is placed in a waffle cone
- 4Creator adds sprinkles to the ice cream
Product placement
Original caption
much better. 🎀🍦 #NinjaCreami #NinjaSwirl #Whimsy
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