Why it worked
The video leverages the popularity of Zara Larsson and the relatable concept of selling clothes online. The playful and exaggerated presentation makes the message about Depop's ease of use memorable and shareable.
Summary
This video features Zara Larsson in a playful, over-the-top scenario, highlighting the ease of selling clothes on Depop. It emphasizes the benefit of no selling fees, suggesting Depop is a more convenient platform for fashion resale.
Structure
- 1Introduction of Depop x Zara Larsson collaboration
- 2Playful demonstration of activities
- 3Highlighting the ease of selling on Depop
- 4Mentioning the benefit of no selling fees
Product placement
Depop (ACTS - a platform for selling clothes, its interface is used to show how easy it is to sell clothes, removing it would change the video's message about selling clothes). Zara Larsson (APPEARS - a singer, her name is used in a collaboration announcement, removing her name would change the video's message about the collaboration).
On-screen text
depop x zara larsson !!
Ha ha ha ha
Woo! Three sets of LOLs, check
OK, kiss my Swedish boyfriend, twerk
fold laundry?
Oh
Payment processing fees and boosting fees still apply.
Terms apply.
It would be so much easier if I could just sell my clothes on Depop
'Cause there's no selling fees
vc: depop